Are you ready to look, move, and feel (even more) awesome in just 21 days?

It's easy to get overwhelmed with what you "should do" for your health, nutrition, and physique.

We're here to help.
Simplify your "shoulds" with 21 WINS - weekly, bite-sized habits that add up to big wins physically and mentally!

The 21 WINS Challenge begins Monday, September 19th

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We first make our habits, then our habits make us. 
- John Dryden

What this challenge is NOT

This challenge is not gimicky. We won't be taking drastic measures to acheive short-term results. There's no eliminating food groups, no driving you into the ground with excruciating workous, no all-or-nothing rules. 

What this challenge IS

This challenge is sustainable. We will be teaching you 4 lifestyle habits or "WINS"  and practice them with you over 21 days. Master these habits and you can live life FREE from always pursuing the next diet or fitness fad. This challenge will require intentionality, but it will not be without grace.

Struggling to stick to healthy habits you know would help you look, move, and feel (even more) awesome?

You’re not alone. In fact, The United Health Foundation found in a recent study that 70% of adults in the U.S. report having at least one unhealthy habit they know they need to break … and another study showed that 61% of adults picked up bad habits over the last few years alone.
If that’s you, maybe one or more of these sound familiar …
  • You’re spending way more time in front of a screen than getting outside
  • You’re having trouble sticking to a workout routine for more than a few days, weeks, or months at a time
  • You’re eating greasy takeout meals more than you’d like to admit
  •  You’re reaching for the wine, beer, or other vices to cope with stress after a long day
  • You're staying up late and not getting the deep sleep you know would help you feel better physically & mentally
Can you relate...?
Or, maybe your list looks a little different, but you know you could stand to eat a little healthier, get in a few more workouts, carve out more time to take care of yourself, and start putting your health first …

That’s where "The 21 WINS Habit Challenge" comes in!

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Make small shifts to create lasting results in just 21 days

This program is designed to help you Move More, Eat Well, Sleep Deep, and Stress Less because each of these areas must be addressed to look, move, and feel (even more) awesome.

  During the challenge, you'll practice a specific 'WIN' aka habit in each of these areas, with a goal of achieving 21 WINS per week. 

You'll receive the support, comradery, and accountability you need to KEEP the promises you make to yourself … because you deserve to reap the benefits of a happy, healthy life!
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Curious about the weekly WINS you'll be tracking?

For 21 days, you'll laser focus on...

Move More

Lifting weights and occasional short, high burst cardio creates the most bang-for-your buck when it comes to physique changes and maintaining your independence as you age. That's why you'll be focusing on resistance training 3-4 days/week and occasional sprint cardio over the 21 Day Challenge. Non-members, receive a general strength program via our app or become a Valeo member and get all the benefits of coaching and custom workouts. 
Want more accountability? Add a custom plan + coaching + all-access to our gym by upgrading your challenge. Start by booking a free Strategy Session and get all the perks of being a Valeo member, including discounted pricing on the 21 WINS Habit Challenge.

Eat Well

Before you tweak anything in your diet or even count calories, you must master prioritizing protein. Without adequate protein, we don't recover from exercise and therefore, don't get better from exercise. Protein is also necessary for satiation, and growing muscles for a slimmer, shapely physique and elevated metabolism. We'll tell you exactly how much YOU need for optimal results and provide you with loads of delicious high protein recipes.

Sleep Deep

Sleep is perhaps the most underrated health tool in your toolbox. Deep sleep ensures you optimize hormones, recover from exercise, rest your brain, and maintain your mental wellbeing. During the challenge, you'll aim to get 7-9 hours a night.

Stress Less

Stress - physical or psychological - creates a cascade of hormones that negatively impact your mental wellbeing and even physique. You store more belly fat, lose your hunger and satiety cues, and crave quick fixes. Slow walking, especially in nature, has been touted as one of the best ways to combat this. You'll spend 20 minutes as often as possible strolling and shifting your nervous system from 'fight or flight' to 'rest and refresh.'

The Goal? Practice 3 of the 4 habits each day for 21 WINS per week

When you join the challenge, you’ll get:

  • A 21-WINS Challenge Success Guide to help you implement brand new healthy habits and give you the tools and strategies you need to hit your goals faster
  • 21 Daily “Deep Dive” coaching emails to keep you inspired and on track to hit your goals
  • A Weekly WINS Tracker to track your habits and celebrate your consistency
  • ​Personal Accountability & 1-1 Check-Ins to keep you on track and make sure you have everything you need to be successful
  • ​Private Facebook Group to get support from your coaches and connect with other amazing challengers 
  • Weekly Rewards to keep you motivated - with one Grand Prize Drawing worth $300!!
PLUS: All participants will receive 3 BONUSES just for signing up!
  • 20% OFF of our new "Earth Fed Muscle" Protein Powder
  • ​52 High-Protein Recipes
  • ​An (even more) awesome & exclusive "21 WINS" T-shirt
These bonuses alone are worth $50!


Early Bird Discount ends September 8th

  • Non-Members: $149
After September 8th: $169

Need (even more) help lifting weights?

Upgrade to a Weekly Training Membership at Valeo and receive:
  •  A personalized Strength Training Program to accelerate your results!
  • Coaching 1-3 times per week on your program in a small group of others for extra accountability
  • All-access to Group Classes called BURN & BUILD
  • ​Open Gym to come to Valeo any time, no appointment necessary, to workout on your own
  • Discounted Member Pricing on the 21 WINS Challenge!
Weekly Training Memberships starting at $125 bi-weekly
  •  Valeo Members: Save 40% - price shown at checkout
Join the challenge by clicking the button below and completing the registration
form on the next page.

The 21 WINS Challenge begins Monday, September 19th

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The 21-WINS Challenge is Perfect for you if…

  • You picked up some unhealthy habits over the last few years and you need some accountability to drop them
  • You have a hard time sticking to healthy habits on your own and you’re tired of not knowing where to begin or always starting over again
  • You’re a busy person who feels like they “don’t have time” to practice healthy habits and you want a simple way to incorporate healthier activities into your week
Or ... you’re simply ready to recommit to healthy habits that might have gotten pushed aside because of everyday life!

Why lift weights, prioritize protein, sleep 7-9 hours, and go for slow walks?

Industry leaders agree...

How much more could you accomplish every day if you felt your best,
looked your best, and performed at your best because you’re consistently 
“filling up your tank” with healthy, daily habits?
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In just 21 days, you’ll finally be able to:

  • Quiet the noise of the diet and fitness industry and practice the basics that WORK
  • S​tick with your healthy habits so you don’t have to deal with the grueling challenge of starting over every few days, weeks, or months
  • Focus on your WINS to build confidence and create momentum to crush your bigger goals
  • Experience freedom in making healthy living simpler...while getting MORE results
That means no more worrying or thinking that you have to make big changes overnight…

Or that you’re just “not good” at eating healthy or exercising…

Or that you’ll be doomed to low energy and an extra few pounds around your waist for the rest of your life.

Are you ready to have more energy, feel lighter mentally, and hey - even flex a little more than normal?

Let's do this.

We start September 19th

Meet Your Coach: Jessica Luepke

The "21 WINS" Challenge started with my own desire to feel better...without having to overhaul my entire life.

I was exercising but not seeing the muscle tone and shape I was looking for. I wasn't eating sustaining meals and never felt satiated or recovered. I was so tired, yet staying up 'til late hours, wondering why my body and mind felt so depressed the next day.

I was sick of feeling like I was failing, sick of feeling overwhelmed, and consequently, paralyzed by the bombardment of fitness and nutrition "shoulds." 

And if I, a professional in the industry felt this much more someone outside of it?!

So, I got rid of the noise and reconnected with the 4 habits that I knew would be the foundation to feeling and looking like the strong, energetic, joyful, refreshed, athletic person I knew I could be and what my friends and family needed.

Lifting weights more frequently, prioritizing protein, sleeping 7-9 hours, and going for slow walks have been some of the best, most impactful decisions I've ever made for the way I look, move, and feel. I am able to handle stress much differently. I feel strong and not constantly exhausted. The amount of food I'm eating has increased yet I can magically see more of my muscles than ever before.

I can't wait to help YOU over the 21 Days of the challenge find your own WINS and reconnect with your (even more) awesome self, too.

Let's start WINNING!

Please reach out anytime:
Text or Call Gym Phone: (616) 990-5797
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